It's Not About Pretty

BeautyCon’s  announcement that I was taking over their Snapchat,  included this image that their team created. A few screen grabs from the Snapchat done for BeautyCon   Sometimes you just have to get out of your comfort zone. I love social media, and use most platforms regularly (FB, Instagram, Periscope, Youtube, Vimeo, Twitter, & Pinterest) but one platform that I have never used is Snapchat.  Snapchat is one of the top two social media platforms out there for brands trying to reach young consumers (Gen Y and Gen Z specifically) and something I knew for awhile that I needed to master. I was asked by BeautyCon (over 250,000 followers on social media) to do a social media takeover – which means the company you are working with puts the word out that you are taking over their social media platform for the day and you are given their login passwords, and the controls are left in your hands. Scary right? And bigger than that it would be my first time using Snapchat, and I was doing i

  It’s super exciting to see the ORLY “Adrenaline Rush”campaign I worked on showing up everywhere !  This month alone, it has been written up in Los Angeles Magazine, and also been featured in two places on WGSN a trend reporting site that most companies in the fashion & beauty industry subscribe to & use as their bible  for trend forecasting. ORLY has also teamed up with Dusters California and (my skate brand), Girl is NOT a 4 Letter Word to launch an instagram give-a-way to celebrate the release of the “Adrenaline Rush” – one lucky winner will win a Dusters x GN4LW cruiser complete (same one you see in the ORLY video) as well as the entire Adrenaline Rush polish collection. Huge thanks to the ORLY team, especially creative director Debbie D. for having me on board! It was really fun to be the stylist on this campaign and also have my GN4LW brand featured.

Photography:  Robert Staley / Styling: Cindy Whitehead Really proud to see some of the styling work I did with Olympic Snowboarder Elena Hight in the new  B4BC Basecamp Magazine. Boarding For Breast Cancer is a 501c3 non-profit dedicated to helping women live a healthy lifestyle and learning about breast cancer awareness. Something I was very happy to lend my time to be involved with.