It's Not About Pretty

  I was really excited to to style this girls skate video for Dusters California x Girl is NOT a 4 Letter Word , my collab skateboard that gives a portion of its proceeds to Poseiden Organization a 501c3 non profit that helps and encourages girls all over the world to get involved in action sports. It was really a blast to make the bedroom look like it was a teenagers room, complete with female rock & roll posters, a messy floor strewn with clothes, shoes, skateboards, and a turntable  playing Joan Jett on it. The girls were dressed in denim shorts, 70’s style tube socks, worn in Vans sneakers  and we kept their hair long and flowing in true 70’s style It was also a perfect opportunity to get in a subliminal message to the action sports industry that female athletes don’t want to be shown as the “girl in the neon bikini” in videos and ads – they want to be shown as the powerful, talented girls that they are. CREDITS: Director: Nano Nobrega Vi...

Bedroom BEFORE Bedroom AFTER Photos Ian Logan & Cindy Here’s a few behind the scenes photos from the Dusters California x Girl is NOT a 4 Letter Word skateboard video shoot I was working on this past weekend. I had a blast styling this bedroom at the house to create a teenage girls room, complete with references to some rad 70’s female rock & roll icons. Keeping with that 70’s theme, the girls wore old school Vans, striped tube socks, and denim cut off shorts to skate in. I love being involved in all the visual aspects of a shoot, and because of my background in skateboarding, this shoot was one that allowed me to do everything from finding the location (a 70’s style backyard with an empty pool)  to styling room sets and wardrobe, bringing in a tech adviser to help the girls pick lines to skate that worked well on video, to casting the talent. Beverly & Cassie are both awesome skaters who pulled off some amazing moves in completely new terrain ...

 black & white photos by Ian Logan /   Skater: Mightye Super fun night meeting Robby Krieger, guitarist from the legendary band The Doors at the Dusters California launch party. You can see the Doors x Dusters California collab board HERE

Photos: Ian Logan Photography I’m so stoked that I can finally tell you all about what I have been working on for the past 9 months! My new bitchin’ skateboard collaboration “Girl is NOT a 4 Letter Word” with Dusters California is finally being released on Saturday at the Vans Warped Tour and in skateboard shops across the USA !! Insane right? Let me give you the rad details on this baby. It has a total “Badass x Girl” vibe to it which I love – it’s so totally me. The whole fashion x skate thing I always talk about on my blog really came together in this board – shiny gold trucks, and a hot pink heart mixed with skulls and edgy lettering really sets it apart and gives it that vibe I wanted but could never find. It’s also easy to ride as it’s technically a “cruiser” board, but to be honest with you, it’s almost the same shape I rode for many years in pools and 1/2 pipes back in the day – totally ol...

Photo: Ian Logan Skateboard: Cindy Whitehead x Dusters California Shoes: Puma /  Shark Tooth Necklace: Heather Gardner   It’s coming!!!!! More info soon. I promise!   Hope you dig it.   xx   A big rad thanks to: Dusters California, Nano Nobrega – Creative Director at Dusters California , Michael Brooke at Longboarding 4 Peace ,  & Courtney Payne-Taylor at Girl Riders Organization for making this collab happen.  

My fav new skate video. Living the California dream. Thanks Dusters California