It's Not About Pretty

  Some recent work I did with TaylorMade Golf out in Georgia for their new RSi Irons. Always nice working with the TM team and their pro golfers, Sergio Garcia, Justin Rose, Camilo Villegas, Sebastian Cappelen, Boo Weekley,and Jason Day. After 14 years on TM shoots it never gets old – I really enjoy seeing these athletes every single year and watching where their careers have taken them. It’s also nice having that long term realtionship with the athletes I style, as I get to know any preferences they have so the shoot runs smoothly. The first time I ever worked with Sergio was back when he was just 18 years old and TaylorMade flew our crew to Spain to shoot him on a course near his home. Now I am watching him play in the Ryder Cup. Wow, how time flies!

Bedroom BEFORE Bedroom AFTER Photos Ian Logan & Cindy Here’s a few behind the scenes photos from the Dusters California x Girl is NOT a 4 Letter Word skateboard video shoot I was working on this past weekend. I had a blast styling this bedroom at the house to create a teenage girls room, complete with references to some rad 70’s female rock & roll icons. Keeping with that 70’s theme, the girls wore old school Vans, striped tube socks, and denim cut off shorts to skate in. I love being involved in all the visual aspects of a shoot, and because of my background in skateboarding, this shoot was one that allowed me to do everything from finding the location (a 70’s style backyard with an empty pool)  to styling room sets and wardrobe, bringing in a tech adviser to help the girls pick lines to skate that worked well on video, to casting the talent. Beverly & Cassie are both awesome skaters who pulled off some amazing moves in completely new terrain – neither had skated this l

Lifestyle shots by Robert Staley / Styling Cindy Whitehead I don’t have a lot of free time in between most of my clients shoots, but I love a worthy cause, so I was stoked to be able to clear my schedule & donate my time to do the wardrobe styling for  a shoot with Boarding 4 Breast Cancer, featuring Olympic snowboarder Elena Hight . The first part of the shoot is now part of  the “Quick and Clean Salads & Smoothies for the Active Girl on the Go”   book by B4BC and Kris Kelly from Goofy Foot Foods that is sold on line and raises money for B4BC. B4BC is an organization I believe in 100% so check out the link HERE , & donate $5 to get this rad cookbook!  The recipes are healthy, easy to make, as well as fun, and I love that Elena shares her favorite healthy ideas throughout. Enjoy!  

  I’m getting ready to work on an action sports video shoot here in LA this week so I’m hoping the weather stays nice for it – it’s going to be an amazing shoot with 2 female pro athletes and I can’t wait!

Photo: Ian Logan   I love getting little surprise packages in the mail!  Huge thanks to my longtime, and fabulous client, Asics, for the cool, Gel-Electro shoes. Allison & Jackie – you are the best. Can’t wait to rock these! xx

Photo: Ian Logan Photography Even when I’m not on a shoot doing styling, I’m am usually at an event that has to do with either sports or fashion  in some  way shape or form. Last weekend it was the Exposure Skate event which drew girls in from all over the world to compete for $20,00 in prize money. My action sports/lifestyle brand, Girl is NOT a 4 Letter Word was there as a sponsor and I was on hand all day to see just how far women’s skateboarding has progressed form back when I was a pro skater. Glad to say it has grown leaps and bounds – over 50 girls of all ages competed on Saturday and a free skate clinic that was held in the morning for beginning skaters, drew over 60 participants. Simply amazing to be part of this inspiring event!    

  I was stoked to be invited to #FitFluence last night. It was an awesome event at the YouTube HQ showcasing some of the top fitness personalities on YouTube and Instagram with  a panel where they spoke about social media, and their success using it.  The night also included gifting suites from fitness brands showcasing their newest products. It was great to see some of the newer lines in person like Fabletics , Udaya, Hickies , & Teeki , and to reconnect with others like Le Sportsac , Odina Surf & Onzie that I was already loving & using on shoots.  Amazing food by Locali and drinks by Vita Frute rounded out the evening. Oh, and did I mention I got a mini makeover from Tarte Cosmetics ? Yep, I left the event at 9 PM after a long work day, feeling inspired and gorgeous! Thanks to Kamala Collective & FitInfluence for the invite, and a very cool evening!

Behind the scenes photos by Cindy Had a great 8 days working with Karena & Katrina from Tone It Up ! Can’t share what we were working on just yet, but it’s going to be amazing. But seriously, what do these girls ever do that’s not 100% rad? I really love it when I get booked on a project that involves pulling together looks across the board – layered boho lifestyle, going out looks, workout, and swim – it’s fun for me to plan it all out ahead of time an create 50+ different looks for the shoot days.  We had gorgeous weather  as you can see in the behind the scenes photos, LA was having a heat wave in November, so what could be better when shooting workout, swimwear & lifestyle in and around the beach area with 80 degree sunshine?  #spoiled It was also super nice to work with such a fun, easy going crew on both of  the shoots. It was my first time working with the two photographers on the project, Nicole Hill and John Segesta – and I really loved each of their diverse styles and