It's Not About Pretty

The photo I created for my social media channels to announce the NYX Snapchat takeover NYX Cosmetics announcement on their Twitter page for the Snapchat takeover A little teaser of what was to come… I did a Snapchat takeover awhile back for large beauty based group called BeautyCon,  it went so well & I had such a great time doing it, I knew I wanted to do more. So I reached out to NYX Cosmetics (a young and hip brand of cosmetics under the Loreal  umbrella)  to see if they’d be interested in having me take over their social media at the Vans US Open of Surfing in Huntington Beach, which is THE biggest surf/skate summer party of the year. The women’s skateboarding event within the US Open is called the Vans Park Series, and it is a very important qualifier for the Pro and AM skaters that want to make the championships in Sweden. Only 10 girls will qualify out of a field of 36+  so nerves run high. After getting the green light from NYX via email, we set up a m...

BeautyCon’s  announcement that I was taking over their Snapchat,  included this image that their team created. A few screen grabs from the Snapchat done for BeautyCon   Sometimes you just have to get out of your comfort zone. I love social media, and use most platforms regularly (FB, Instagram, Periscope, Youtube, Vimeo, Twitter, & Pinterest) but one platform that I have never used is Snapchat.  Snapchat is one of the top two social media platforms out there for brands trying to reach young consumers (Gen Y and Gen Z specifically) and something I knew for awhile that I needed to master. I was asked by BeautyCon (over 250,000 followers on social media) to do a social media takeover – which means the company you are working with puts the word out that you are taking over their social media platform for the day and you are given their login passwords, and the controls are left in your hands. Scary right? And bigger than that it would be my first time using Snapchat, a...