It's Not About Pretty

Photography: John Segesta & Nicole Hill /  Make-up: Jennifer Anton  / Stylist: Cindy Whitehead This was one of the more diverse and fun projects I got to work on at the end of 2014. The amazing & energetic, Tone It Up girls, Karena & Katrina, asked me to come in and do the styling for their upcoming book “TONE IT UP 28 Days to Fit, Fierce, and Fabulous”. The looks I needed to pull together with my team ranged from work out wear, swimwear, & casual lifestyle outfits, to date night looks. We used some pieces of their existing wardrobe here and there, and added in elements that were fresh and new, avoiding brands with logos that were distracting. Keeping the color flow consistent throughout all the shots with out repeating color combos too often, was also something to take into consideration while doing the wardrobe pull. We ended up going for lots of bright summer colors for workout and swimwear, which convey “energy”, and sticking to a more soft an...

Photo: Nicole Hill I can finally share what I was styling the awesome Tone It Up girls, Karena & Katrina for.  Their new book, TONE IT UP  “28 Days To Fit, Fierce & Fabulous”   will be released in May and I can’t wait to check it out.  We did so may great looks, from swimwear and workout, to casual to date night, it was one of those week long shoots where you really get to cover it all and it was so much fun.  I’m excited to see all the looks come together throughout the book. I feel very lucky to get to work with these amazing & inspiring  girls!

Behind the scenes photos by Cindy Had a great 8 days working with Karena & Katrina from Tone It Up ! Can’t share what we were working on just yet, but it’s going to be amazing. But seriously, what do these girls ever do that’s not 100% rad? I really love it when I get booked on a project that involves pulling together looks across the board – layered boho lifestyle, going out looks, workout, and swim – it’s fun for me to plan it all out ahead of time an create 50+ different looks for the shoot days.  We had gorgeous weather  as you can see in the behind the scenes photos, LA was having a heat wave in November, so what could be better when shooting workout, swimwear & lifestyle in and around the beach area with 80 degree sunshine?  #spoiled It was also super nice to work with such a fun, easy going crew on both of  the shoots. It was my first time working with the two photographers on the project, Nicole Hill and John Segesta – and I real...