It's Not About Pretty

  Congrats to Jason Day on another win this weekend!  Proud to have been working with Jason on the  Taylormade Golf shoots (including the video above) all these years.    

Client Asics / Photographer Justin Coit / Styling me / H&M Donna Gast Very proud to have styled this new Accelerate Hope Campaign For Asics. The campaign donates a portion of its proceeds from the #AccelerateHope shoes and apparel to help fight pediatric, breast, and prostate cancer. All the adults & children we worked with on the shoot day have fought cancer, or in the case of one woman, had a unique story to be told about preventative measures. Please check out more about this cancer awareness campaign over at ASICS

BeautyCon’s  announcement that I was taking over their Snapchat,  included this image that their team created. A few screen grabs from the Snapchat done for BeautyCon   Sometimes you just have to get out of your comfort zone. I love social media, and use most platforms regularly (FB, Instagram, Periscope, Youtube, Vimeo, Twitter, & Pinterest) but one platform that I have never used is Snapchat.  Snapchat is one of the top two social media platforms out there for brands trying to reach young consumers (Gen Y and Gen Z specifically) and something I knew for awhile that I needed to master. I was asked by BeautyCon (over 250,000 followers on social media) to do a social media takeover – which means the company you are working with puts the word out that you are taking over their social media platform for the day and you are given their login passwords, and the controls are left in your hands. Scary right? And bigger than that it would be my first time using Snapchat, a...

  It’s super exciting to see the ORLY “Adrenaline Rush”campaign I worked on showing up everywhere !  This month alone, it has been written up in Los Angeles Magazine, and also been featured in two places on WGSN a trend reporting site that most companies in the fashion & beauty industry subscribe to & use as their bible  for trend forecasting. ORLY has also teamed up with Dusters California and (my skate brand), Girl is NOT a 4 Letter Word to launch an instagram give-a-way to celebrate the release of the “Adrenaline Rush” – one lucky winner will win a Dusters x GN4LW cruiser complete (same one you see in the ORLY video) as well as the entire Adrenaline Rush polish collection. Huge thanks to the ORLY team, especially creative director Debbie D. for having me on board! It was really fun to be the stylist on this campaign and also have my GN4LW brand featured.

Photography:  Robert Staley / Styling: Cindy Whitehead Really proud to see some of the styling work I did with Olympic Snowboarder Elena Hight in the new  B4BC Basecamp Magazine. Boarding For Breast Cancer is a 501c3 non-profit dedicated to helping women live a healthy lifestyle and learning about breast cancer awareness. Something I was very happy to lend my time to be involved with.      

    Finally had a bit of time off between traveling for shoots to spend some time here at home, so I started working on a little revamp of our beach house. When I’m not traveling for work I love being home. We live three blocks from the beach and have great natural light in our house and deck from morning until sunset so I like to stay home and really enjoy where we live. First up was the mini revamp of our bedroom… We already had the vintage wrought iron bed & the bedside table so I swapped out our usual neutral color jute rug for this Tuscan Moroccan shag rug which helped create a bit softer look with some nice texture to set the tone. Unexpected and cost effective finds at Target helped keep me on budget. My favs from Target are the indigo blue tie-dye stool at foot of bed and the wicker basket rimmed in white that I use to put my stash of magazines in.  I decided to splurge on some new white  Matteo sheets in a yummy vintage linen fabric to brighten up the...

  The latest Old Navy Active commercial I styled, full of summer sports and some awesome athletes of all ages.